Our Mission

With Dad Strength, our mission is to honor the legacy of fatherhood, past, present, and future.
This brand was built on legacy.
My father always wears hats. So did his father. Now I carry that tradition forward, with purpose for dads who raise more than just the bar.
I’m Marcus Brown Jr., a powerlifter, a physical education teacher, and most importantly, a father. Every day I balance early-morning training, coaching students, and being a present dad. It’s not easy, but it's what I was built for.
Dad Strength isn’t just a brand, it’s a movement. A tribute to the strength we inherit, the discipline we model, and the love we give. From the platform to the playground, from coaching cues to bedtime stories, fatherhood shows up everywhere, and so does strength.
Dad Strength is headwear with purpose. Gear designed for the gym and built to be worn with pride.
This is for the dads who grind before sunrise, who teach their kids how to be strong and kind, who carry legacy on their shoulders—and still squat deep.
This is for the fathers who raise more than just the bar.